Non-surgical cosmetic procedures are out-pacing their surgical counterparts at an increasingly surprising rate. In the year 2000, non-invasive procedures that offered less dramatic but more affordable results accounted for just over a quarter of all cosmetic procedures performed in the United States. That number has risen incredibly in the last ten years, settling at around 90% last year according to a recent study performed by the American Society of Plastic Surgeons (ASPS).
While it’s easy to assume that these changes have been brought about by a slow, steady economic downturn, industry experts agree that that’s not actually the case. The demand for cosmetic procedures throughout the country continues to rise, and the amount of money Americans are spending on aesthetic operations is continually climbing as well. The changes, according to plastic surgeons like Dr. Paul Feldman who recently spoke about the matter with PRNewswire, result from evolving attitudes towards plastic surgery as well as new technological developments.
Non-invasive aesthetic procedures such as the delivery of fillers and tighteners like BOTOX and Dysport have reduced the apprehension normally associated with visiting a plastic surgeon. Chemical peels, microdermabrasion, laser treatments and other in-and-out procedures have thrown the doors of cosmetic surgery open to a much larger customer base than ever before.
Full blown plastic surgeries, on the other hand, are by no means experiencing a drastic decline. To the contrary, non-invasive procedures are simply picking up at an extraordinary rate. According to the ASPS breast augmentation, liposuction, eyelid surgery, rhinoplasty and face-lifts are still in high demand, and still being performed at a fairly normal rate nationwide.
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